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Remember back to the 1990s and early 2000's... Korean-made cars all looked very Korean. While this is by no means a bad thing, it does make it difficult to sell vehicles worldwide.  To inject a more universal style into its lineup, Kia effectively hired former Audi designer Peter Schreyer.

Schreyer says that there is no "Koreaness" about the current Kia lineup. And he's right, as far as production models are concerned. The recent...

The 2011 Kia Optima continues to rake in the awards. Previously, the car was named a top Safety Pick for 2011 by the Insurance Institute for Highway Safety (IIHS). Now, the award-winning sedan has received an overall rating of five-out-of-five stars from the National Highway Traffic Safety Administration (NHTSA).

To earn a five-out-of-five star rating, the Kia Optima had to pass the organization's new, more stringent rating system. Essentially, the system is designed to...

Who do car buyers perennially turn to for ratings they know they can trust… ratings that often help shape their final decision? Consumer Reports.  Well, it's that time of year again, and the esteemed editors there have selected six new models for the Top Picks list for 2011. At the top, within the Family SUV category, you'll find Kia who is winning hearts worldwide with their all-new Sorrento...

Over the years, Kia has developed an image based on reliability, safety, and budget. Sure, Kia has always had a slightly sporty edge. But, now they're breaking free from the box of convention, wearing their racing stripes on their sleeves for all to see.

The Kia Forte race car for example, a force to be reckoned with, recently finishing second in the Grand-Am race at Daytona. The grand podium finish was the first for...