How does a company achieve a "Best Buy"
award from Consumers Digest? Kia Motors America
must know the answer, since they have won the award for the following four vehicles:
The Kia Motors America's Vice President of Marketing and Communications, Michael Sprague, recently talked about how Kia has broken away from its competitors: "Kia's design-led transformation continues to attract new customers to Kia showrooms with stand-out design, fuel efficiency, a host of standard amenities as well as residual values that continue to outpace the industry . Receiving four 'Best Buy' designations from Consumers Digest reflects the increasing awareness and consideration for the Kia brand, which we expect to continue with the 2012 Rio 5-door and Soul, now arriving in showrooms."
Any "Best Buy" winner, including the four new Kia models mentioned above, are selected by Consumers Digest for their ability deliver the best bang-for-your-buck in any given category. Value is based on the total price at purchase plus ownership costs which can be determined by: utility, performance and comfort.
Of course, these four "Best Buy" awards continue to add to the already long list of awards that Kia has taken home recently. To learn what Kia's next big achievement is, make sure to stay tuned with our blog! And if you're interested in checking out one of these best buys for yourself, swing by Bald Hill Kia, located at 1021 Bald Hill Road, Warwick RI, 02886, today.
Source: 1http://www.ocmetro.com/t-Kia_4_vehicles_named_Best_Buy_by_Consumers_Digest11_7_11.aspx
Categories:
New Inventory